Royal Academy of Engineering x Imperial College London x DSIT
Science and Technology Venture Capital (VC) Fellowship.
Connecting VC funders with the next wave of science and technology developments that can help change the future.
I developed the strategic communications plan and oversaw the visual and verbal identity for this new sector changing fellowship within an ambitious timescale.
The challenge.
The Science and Technology Venture Capital (VC) programme is a Department for Science, Innovation & Technology (DSIT) initiative, being delivered by Imperial College London with the Royal Academy of Engineering. Targeting a niche audience in the UK (c.1000 people), this programme would help VCs identify future science and technology opportunities to positive impact society and the country’s economy. Managing prominent brands and creating a communications strategy that would cut through to this audience required a delicate approach to creating a new brand associated.
The impact.
The new identity and communication strategy helped recruit the first pilot cohort who started the programme in December 2024. The communication strategy allows for a year of content marketing to help recruit future cohorts and the brand identity allows DSIT to recruit commercial sponsors and hopefully continue to run to train more VCs in how to identify opportunities within this sector.
Visual identity for the Science and Technology Fellowship was created by Unlimited Design and the verbal identity was developed by Ellen Ling and rolled out across all promotional assets for the programme.