Royal Academy of Engineering x Imperial College London x DSIT
Building investment capability for the technologies that will shape the future.
I developed the strategic communications plan and led the visual and verbal identity for a new Science and Technology Venture Capital (STVC) fellowship.
Big idea.
The UK needs investors who can recognise and back high-potential science and technology ventures. Supported by the Department for Science, Innovation & Technology (DSIT), being delivered by Imperial College London with the Royal Academy of Engineering, this fellowship was designed to help mid-career venture capitalists do exactly that.
The challenge was to make a new programme credible and distinctive for a highly specialist audience of around 1,000 people, while bringing together three prominent institutional brands.
Simply told.
I developed a strategic communications plan designed to reach the right audience with clarity and credibility.
I oversaw the visual and verbal identity and rollout across programme assets, working with specialist creative partners. I created the structure for a year of content marketing, enabling the programme to recruit future cohorts and build a case for commercial sponsorship.
Lasting impact.
The identity and communications strategy helped recruit the first pilot cohort, which began the fellowship in December 2024.
The programme now has a clear brand, a sustainable content-marketing plan and the foundations to attract future participants and sponsors supporting investment in UK science, technology and deep-tech ventures.
Visual identity for the Science and Technology Fellowship was created by Unlimited Design and the verbal identity was developed by Ellen Ling and rolled out across all promotional assets for the programme.