UCL / Responsible Innovation
Helping engineers consider the ripple effects of their work.
I developed the strategy, key messages and communications plan for a new UCL Engineering e-learning platform, beginning with a course on Responsible Innovation.
Big idea.
Innovation can improve lives, but it can also create unintended consequences.
UCL Engineering wanted researchers and industry professionals to think more carefully about how their work may be used in the future, whose needs it serves and how personal assumptions can shape technology.
Simply told.
I developed the strategy, messaging and communications plan for the platform’s first course: Responsible Innovation.
I brought together a specialist design team to create an identity based on the ripple effect of decisions and innovation. The approach was designed to make the course distinctive, engaging and easy to promote across multiple channels.
Lasting impact.
The course gives researchers and engineers a practical starting point for considering the intended and unintended impacts of their work.
The platform was also designed to scale, creating a clear brand and communications framework for further courses in responsible innovation.
The ripple effect aspect was the basis for the identity for this new course. Brand identity: Boyle&Perks.
Ensuring this course could be promoted across various channels was required to allow extendability of the brand in the future. Image credit: Boyle&Perks.
The course launch video was created by UCL’s internal videographer, who also captured all the course videos.
Online courses
The overarching strategy that allows creation of other online courses under the banner of Responsible Innovation starting with Foundations.