Hello.

I’m Manpreet. Founder of Studio Dhesi. Your fractional chief of communications or chief of staff. Often both – whatever you need to get your most vital work over the line. Projects vary. But they’re always big ideas, simply told.

 

Big Ideas.

You’re thinking big. Likely large-scale, possibly radical, definitely complex. A project or programme that needs influential, objective direction and dedicated directorate-level expertise to make waves. All of my clients have that in common. While every project is different, these are some common scenarios.

Campaigns

All I need is the kernel of an idea: a starting point, goal or vision. Then I scope, interview, research, map and concept. I manage steering committees, update senior stakeholders, liaise with fundraisers and tackle roadblocks. And I deliver against a success criteria. Drawing on and managing my network of senior creatives, producers and strategists to build identities and campaigns that make a lasting impact.

Transformation programmes

I robustly embed change across your institution or department. AI implementation is one example, and it’s far bigger than choosing a system. I explore ethical, environmental and societal impacts – assessing how AI sits alongside your values and corporate social responsibility. I work with your tech team to up-skill staff and build governance structures, use cases, and best practice. And when it’s time to roll out, I land the messaging.

Legacy projects

I’m at home with your c-suite. So I can work alongside them to conceptualise and rationalise projects with long-term impact. I do the background work: data, research, interviews to establish beneficiaries. I align and get buy-in from senior stakeholders and board members. I have difficult conversations. I draft talking points and internal documentation; I establish strategy and plan implementation. Then I shape the project’s external packaging with brand and comms.

Other ideas? Tell me about them.

Simply told.

There are two sides to my work. Many projects straddle both. And both are rooted in the same ambition: to realise your most complex and meaningful work. To make it simple, make it possible – and make it happen.

Your full agency studio. Pulling together a full team for high-priority and high-impact communications projects. Researching, conceptualising, scoping out, campaign planning. Directing and overseeing delivery from end to end. See the Studio work.

Your c-suite consultant. Chief of communications and chief of staff. Building networks, shaping strategies, identifying risks, influencing decision makers. Fractional support. Whatever’s needed to make progress and leave an impact. See the Consulting work.

My background.

For complex, mission-driven organisations.

Government departments, universities, charities. I partner with senior leaders in purpose-driven organisations striving to make change land and stick. I’m a Chartered Marketer MCIM with the Chartered Institute of Marketing (CIM), a Chartered PR Practitioner MCIPR with the Chartered Institute of Public Relations (CIPR), a member of PRCA (MPRCA) and the Institute of Internal Communications (MIIC). I’m also a Vice-Chair and Trustee at the National Union of Students’ (NUS) Charity and an adviser to the South Asian Heritage Trust.

In short: my experience is extensive. And I have the qualifications to match.

Purpose

For lasting impact.

Why do I do it? To catalyse change and communications in mission-led organisations, accelerating progress and amplifying social and environmental impact. See the impact I’m having.

Manpreet Dhesi a smiling woman with long curly hair wearing a yellow sweater standing in front of a yellow panelled wall.

Portraits: Karis Beaumont