Pharmacy Technicians of Colour
Creating an identity that makes representation visible.
I led a brand refresh and values work for Pharmacy Technicians of Colour, helping the organisation strengthen its voice within the profession.
Big idea.
Pharmacy Technicians of Colour (PTOC) was established in 2020 in response to experiences of discrimination and underrepresentation within the profession.
As the organisation became recognised nationally, it needed an identity that reflected its members, expressed its values and supported its ambition to raise awareness of inequality.
Simply told.
I worked with the PTOC team to clarify its mission and values, creating a stronger foundation for its work and public voice.
I also collaborated with a designer on a visual refresh that better represented the people and purpose behind the organisation.
Lasting impact.
PTOC now has a clearer, more distinctive identity to support its work across the NHS and pharmacy profession.
The organisation uses the refreshed brand to celebrate achievement, raise awareness of inequalities and amplify the voices of Pharmacy Technicians of Colour through well-attended events and wider sector engagement.
