National Society for Education in Art and Design (NSEAD)

Helping a sector stay connected when everything changed.

I developed a communications and marketing approach to help NSEAD respond to the pandemic.

Big idea.

When Covid-19 disrupted the world, the art and design sector needed practical connections, representation and a stronger voice in policy conversations.

NSEAD needed to move its annual conference online, maintain engagement with members and ensure art and design were not overlooked in recovery planning.

Simply told.

I helped NSEAD redesign its annual conference for a digital format and developed activity to increase attendance and membership.

I also audited the organisation’s website and created a marketing and communications plan that would help reach policymakers and make a stronger case for the role of art and design in education, and societal, recovery.

Lasting impact.

The work helped NSEAD continue t convene and support its community during a period of disruption.

It also gave the organisation a clearer route to engage policymakers, build memberships, and advocate for art and design as a priority within education and recovery planning.

NSEAD logo in teal and white color.

“Manpreet has provided incredibly informative and helpful communications advice. In 2020, her expertise helped NSEAD move from a face-to-face conference to an online model. Her advice and guidance — in the form of an audit and conference communications plan — was pertinent, timely and informative; and essentially, NSEAD was able to reach new members and audiences. We have learned from and implemented Manpreet’s recommendations, vision and expertise — we can’t recommend Manpreet highly enough.”

–Sophie Leach, Deputy General Secretary

Department for Environment, Food and Rural Affairs
Department of Health and Social Care