Central Saint Martins / Fractional Director of Communications
Providing senior communications leadership through institutional change.
I joined Central Saint Martins’ executive team for six months as Fractional Director of Communications, supporting the college through a significant period of transformation.
Big idea.
When an institution is changing how it is organised, communications must do more than announce decisions. It needs to create understanding, confidence and momentum among the people affected.
CSM needed senior strategic support to manage the transition to a new school structure while maintaining day-to-day communications, reputation and engagement.
Simply told.
I advised the executive team on communications, engagement and reputational management across the 2024–25 academic year.
I strengthened forward planning, led communications for the annual summer showcase and developed the strategy for introducing the new Schools of Thought structure from September 2024.
Lasting impact.
The work gave CSM a clearer, more strategic approach to communicating institutional change.
Leadership had stronger planning and engagement foundations for the introduction of the new school structure, while the college continued to deliver high-profile activity during the transition.
