Imperial College London
Extending global impact while strengthening local ties.
I created the marketing and communications strategy and initial assets for phase 2 of Imperial’s White City Campus: a £2 billion project that includes the construction of eight new buildings over the next 10-years.
The challenge.
Further developing on and enhancing Imperial College London’s reputation using science for good, I developed the initial Communications and Marketing strategy, produced marketing materials for stakeholders and helped to set up a marketing suite for this complex multiphase project.
The impact.
The communications strategy provided the direction and basis for additional projects to start as part of the wider project, including a new placemaking identity and suite of assets under Imperial’s future brand refresh. The plan I created gave the in-coming permanent communications lead a direction to ensure they could be as impactful as possible when joining.
