Imperial College London / White City Campus
Building a narrative for a new chapter in science and innovation.
I created the marketing and communications strategy and initial materials for phase two of Imperial College London’s White City Campus development.
Big idea.
Phase two of Imperial’s White City Campus was a major, long-term investment: eight new buildings over ten years as part of a £2 billion development.
The opportunity was to communicate more than a construction programme—to show how Imperial’s science, innovation and local relationships could create meaningful impact in White City and beyond.
Simply told.
I developed the initial marketing and communications strategy for the next phase of the campus.
I produced materials for stakeholders and helped establish a marketing suite, giving the complex, multi-phase programme a clear starting point for engagement and communication.
Lasting impact.
The strategy gave Imperial a practical direction for future communications and marketing activity.
It also created a foundation for further work, including a placemaking identity and suite of assets aligned with Imperial’s future brand refresh. The incoming permanent communications lead inherited a clear route forward.
