UCL / Disruptive Thinkers
Challenging perceptions about engineering.
I developed and helped implement a strategy for the UCL’s Engineering Faculty to highlight their world-leading research.
The challenge.
UCL’s Engineering Faculty wanted to show how engineering not only touches everyday lives in subtle ways but is actively changing the world for the better. To challenge and change people’s perceptions of engineering, I commissioned the Disruptive Thinkers video series, which allowed Engineering Faculty to showcase their groundbreaking innovations. I engaged with academics to hone their message, I sourced and oversaw the work of designers and videographers, and I managed the storage and dissemination of the videos.
The impact.
The Disruptive Thinkers video series highlights the human impact of engineering: engineers are building trust in autonomous cars, designing pandemic-proof cities, developing MRI technology for babies and engaging with industry to counteract the climate crisis by being more sustainable. By focusing on the real-world positive impact engineering has in our lives, the videos show that engineering is more versatile than people think and it underpins every aspect of our lives.
Disruptive Thinkers: Video Series
Image from the Disruptive Thinkers: Video Series: How is innovative thinking changing forensic science? Brand identity was created by Boyle&Perks and filmed by Cinematic Pictures.
Image from the Disruptive Thinkers: Video Series: How can we reimagine cities to create more inclusive spaces?
Image from the Disruptive Thinkers: Video Series: How can we build trust with autonomous vehicles?