UCL Civil, Environmental and Geomatic Engineering
Making recruitment communications work harder.
I provided year-long strategic communications support to strengthen student recruitment, sharpen the department’s messaging and leave behind a more effective way of working.
Big idea.
UCL Civil, Environmental and Geomatic Engineering had distinctive strengths, but needed a clearer, more coordinated approach to communicating them to prospective students.
The aim was to improve not only the external message, but also the internal processes needed to deliver that message quickly and consistently.
Simply told.
I led a three-phase communications strategy.
First, I audited existing communications and developed a student-recruitment strategy. Next, I reviewed the website and set out practical recommendations for improvement. Finally, I oversaw the website update for the new academic year.
Lasting impact.
The department gained clearer processes, stronger messaging and a website better able to communicate what makes its courses distinctive.
After a year of close support, the team was equipped to lead communications independently and reach prospective students more consistently and effectively.
