Education Development Trust (EDT)
Building a communications function equipped for greater impact.
I developed a new marketing and communications strategy, team structure, and government engagement approach.
Big idea.
To improve education and transform lives through sustainable solutions, EDT needed a communications function that could connect its expertise, people and purpose more effectively.
The opportunity was not just to produce a plan. It was to create the structures, skills and capacity needed to make communications a stronger part of the organisations work with national and local government.
Simply told.
I worked the EDT to develop a new marketing and communications strategy, including practical blueprints for events and conferences.
I designed a new team structure, developed a recruitment plan for the roles needed, and created a government and media strategy to support EDT’s public profile and stakeholder relationships.
Lasting impact.
EDT gained a clearer, more sustainable model for communications - one that gave staff opportunities to build their skills, make collaboration across teams easier and aligned resources with the organisation’s priorities.
The work also gave EDT a stronger foundation for communicating its mission and engaging government and media audiences.
