Department for Environment, Food & Rural Affairs (Defra)
Keeping vital trade moving through major change.
I led communications and strategy for the Biosecurity, Borders and Trade IT team as it implemented digital transformation for importers and exporters across the agri-food sector.
Big ideas.
Leaving the EU and establishing new international trade arrangements meant significant changes for businesses moving food and agricultural goods across UK boarders.
Defra needed to help the sector understand and act on new requirements - protecting biosecurity and public health while avoiding avoidable disruption to supply chains.
Simply told.
I led the messaging and communications strategy for policy and digital-infrastructure changes affecting importers, exporters and supermarkets across the UK.
I created a clear, timely approach to sharing new regulations and requirements, helping organisations prepare for new border processes and manage the transition with confidence.
Lasting impact.
The work helped supermarkets prepare for regulatory change and reduce the risk of costly delivery delays.
By making complex information clearer for the agri-food sector, the programme supported a smoother transition for trade, protected the UK’s biosecurity controls and helped reduce the risk of food shortages for consumers.
