UCL / Bartlett 100
Celebrating what was, creating a vision for what’s to come.
I led and grew the communications team to deliver the first faculty-wide, yearlong, multichannel campaign to celebrate 100 years of The Bartlett (UCL’s Faculty of the Built Environment).
The challenge.
The main goal of The Bartlett 100 campaign was to raise the school’s profile and its reputation by showcasing the diverse people and projects that have brought real-world impact on a global scale. To deliver the multitude of projects and events, I grew the UCL team and worked with external agencies. Exploring a century of radical thinking, research and collaboration, the celebration was focused around these key elements:
Sharing 100 stories about The Bartlett on a dedicated website;
Hosting 100 live events, including an interactive exhibition to co-create a manifesto for the built environment for the next 100 years;
Producing a commemorative Bartlett 100 book, a new alumni magazine and weekly newsletter.
The celebration also included a launch event, a new scholarship for disadvantaged students, a bespoke typeface and new visual identity for the faculty, branded tote bags and other keepsakes.
The impact.
The interactive exhibition empowered participants to share their vision and co-write a manifesto that will guide The Bartlett faculty’s work over the next 100 years. The print publication served as the first repository of The Bartlett’s history, increasing institutional knowledge and fostering pride in its pioneering research. The campaign brought together the entire Bartlett community – faculty, staff, current students, alumni, prospective students, industry partners – and reinforced their connection to The Bartlett by celebrating their commitment to building a better future.
About The Bartlett
To explain what The Bartlett is and where it’s going, a video was commissioned capturing activity across all 12 schools and institutes to give a taste of what happens within the faculty. Video production: Cinematic Pictures.
The dedicated website
Check out full site at bartlett100.com developed by Eggcorn.
Stories were promoted across social media at 8am to hit commuters in the UK and the microsite was designed mobile-first. Each article was given a progress bar as a visual reference to show how much of the article was left, alongside a rough estimated reading time. Image credit: Bartlett100.com
The Next 100 Years Exhibition
An interactive exhibition designed by Boyle&Perks was held in May 2019. It posed the question: ‘What are the most important questions facing the built environment in the next 100 years?’ Photo credit: Ana Escobar.
The boxes could be moved around to help people share the questions they thought were a priority to address and shared on social media. Photo credit: Ana Escobar.
A reading room was set up with a selection of books from academics across the faculty to help form the questions of the future. Photo credit: Ana Escobar.
QR codes on the boxes would take people to the relevant articles on the Bartlett 100 microsite so they could read pieces that interested them. Photo credit: Ana Escobar.
Questions could be submitted physically during the exhibition by sticking it on the wall or via social media, which was displayed on the screen. Photo credit: Manpreet Dhesi.
The Bartlett’s Commitment to Change manifesto
All the responses from the exhibition above were categorised and formed 12 pillars for The Bartlett’s future strategy. The faculty’s focus would be on tackling questions and finding solutions across these areas. Photo credits: Emma Todd.
The Bartlett 100 Publication
A publication was produced of all the 100 stories. Photo credits: Emma Todd.
Given to UCL's libraries, a physical copy of the website for the future.
Copies were given to individuals who contributed.
This was The Bartlett’s first carbon-neutral publication.
Bartlett 100 bespoke typeface
A typeface was created by Colophon Foundry for the campaign. The evenly-spaced 12 grid structure was based on the number of Schools and Institutes that made up The Bartlett Faculty. The typeface was story 24 of 100. Image credit: Bartlett100.com.
The fixed-pitch nature of the typeface spoke to the notion that you create within confines. Image credit: Bartlett100.com
The combination of Serif and Sans highlighted the collaborative nature of the faculty. Image credit: Bartlett100.com
Bartlett 100 keepsakes
Flyers to promote the year-long campaign had a poster feel to them. Some were printed to an A2 format and framed. Photo credit: Emma Todd.
The must-have items of 2019 across UCL, four different types of tote bags were created and over 7,000 were given away. Photo credit: Emma Todd.
Pencils and notebooks were produced with the campaign’s identity (designed by Eggcorn) and distributed across the year at key Bartlett 100 events. Photo credit: Emma Todd.
Sent to all prospective students who held an offer to study at The Bartlett, a newspaper showcasing the campaign and event to encourage conversion. Photo credit: Emma Todd.
The launch and closing events
A launch event held at The Bartlett’s 22 Gordon Street location. A closed event for the Dean to say thank you to those who had helped deliver some of the biggest projects for the faculty across the 10-years under his leadership and to officially launch the campaign. Photo credit: Richard Stonehouse.
A 3D foam model of the identity of the campaign highlighted the 100 stories. Photo credit: Richard Stonehouse.
Event 100 of 100, a closing event to round up the year open to all staff and students across the faculty. Copies of the Bartlett 100 book were available to take away for free. The event was held across the top floor of 22 Gordon Street and attendees were free to explore The Bartlett School of Architecture’s Winter Show, which was on display across all the landings and ground floor. Photo credit: Manpreet Dhesi.
“Manpreet delivers. An amazing capacity to think things through, to develop a strategy, commission the services needed and make a communications programme just happen. A brilliant colleague and a real pleasure to work with.”
–Alan Penn, previous Dean of The Bartlett
I was employed by UCL while working on this project. This is indicative of the projects I can deliver through the studio or consulting service.